Students of Chandragupt Institute of Management Patna (CIMP) visited Thumma village in Sitamarhi district for development models for villages.

   The students interacted with the villagers through interviews and group discussions to know their consumption pattern, hardships, needs etc.  Thumma has been adopted by CIMP with a 20-year perspective, and technologies such as use of WiMax and cloud computing have already been pioneered in the village on CIMP initiatives.

"If power supply reaches the village on a regular basis, the demand for electrical appliances is likely to go up by 100%," a student said, adding such untapped markets for electrical appliances were present in almost all the villages and small towns of the state.

According to the research findings of the students, the social value system also affected consumption pattern, and restricted the villagers from using certain products even if they wished to. Also, the claims made in advertisements did not influence their rigid choices. In fact, seasonal incomes make their consumption pattern uneven.

CIMP director V Mukund Das said such practical experiences were important for management students not only to understand the economics of the market but also to get sensitized towards the issues facing rural India. He claimed the facts and figures emerging from such studies could be beneficial for private companies and government agencies working in rural setting.





























source :TNN