Bihar State Milk Co-operative Federation Limited (COMPFED) has launched its famous three milk brand ‘Sudha’.in Delhi and NCR

The COMPFED introduced Sudha Gold (full cream), Sudha Haldi (tond) and Sudha Smart (double tond) at rates of Rs 40, Rs 30 and Rs 26 per litre respectively, it would offer three variants of its quality milk - Sudha Gold (full cream, 6% fat), Sudha Healthee (toned, 3% fat) and Sudha Smart (double toned, 1.5% fat). All these variants of milk will be available in pack sizes of both 1 litre and 500 ml, an official said, adding in addition to this, Sudha will also make available its delicious range of milk products, including Sudha Gulab jamun, Sonpapdi peda, Balusahi and pure ghee, said an official.

"Sudha is the most trusted brand of milk in Bihar and Jharkhand. It is collecting about 13 lakh litre of milk per day from a strong network of 6.95 lakh milk producers and selling pouched milk and its products in Bihar, Jharkhand, West Bengal and UP. It is also providing milk in bulk to other states like Assam, Odisha, West Bengal, Delhi and even Nepal. Milk brands including Amul, Mother Dairy and DMS ('Delhi Milk Scheme') are even buying milk from Sudha."

Managing Director of COMPFED, Harjot Kaur said that the company is trying to take DMS sales network on rent for selling their milk products. 

At a staggering 50 lakh litre per day (LLPD), NCR is the biggest packaged milk market in the country, which is expected to grow up to one crore litre per day by 2020.

Bihar government has written a letter to the Central Government requesting its wish to acquire DMS network. At present, the DMS is running into huge losses and producing only two and half lakh litre of milk daily contrary to its capacity of five lakh litre.

Notably, Gujarat’s cooperative milk marketing federation, involved in the marketing of Gujarat’s top milk brand Amul, has also sent an application to the Centre for the acquisition of DMS.

Harjot Kaur further said that the COMPFED will try to win the confidence of the national capital’s customers through its milk products. In the beginning, the company will try to manufacture and provide two lakh litres of milk per day to the customers, said Kaur.

The company is receiving orders for sweets also. It will also try to manufacture ghee in the later stages. The company’s milk products will also be available at capital’s grocery stores.